SOcial media

My social media experience spans both organic management and marketing. I manage platforms day-to-day, grow communities, and create content that connects, while also directing paid campaigns that drive results. Below are highlights from my work in social media management and marketing.

Hampden Clothing

*Women’s designer boutique featured in Vogue and Harper’s Bazaar

Lead Social Media & Influencer Partnerships

Social Media Management (Organic)

  • Fully owned and operated Hampden’s social media presence across platforms, overseeing everything from strategy and creative direction to content production, posting, and community management

  • Grew Instagram following from 76K to 86K in 18 months through consistent, insight-driven storytelling and strategic community engagement

  • Produced all content in-house — concepting, directing, styling, and editing photo and video assets (6.2M+ views)

  • Led a platform-wide content shift from overly branded editorial to high-performing UGC and behind-the-scenes content based on audience behavior

  • Produced and managed Hampden’s Guest Editor series, highlighting Charleston businesswomen through shoots and interviews I coordinated, styled, and directed

Social Media Marketing (Paid/Strategic)

  • Developed creative strategies and briefs for paid campaigns that significantly increased return on ad spend, generating over $475k in attributed revenue over the last 18 months

  • Scripted and directed paid ad creative, coordinating shoot production, on-screen talent, copy, and visuals optimized for performance

  • Partnered with internal and external marketing teams to align paid and organic campaigns for consistent storytelling across channels

  • Analyzed campaign results to inform creative A/B testing, optimizing content for click-through, engagement, and conversion

Certified cool girl @lboscamp 💛
Ruby slippers with an edge
Sun-drenched lounging calls for poolside spritzes, al fresco nights, and an equally charming wardrobe—so we styled Lauren, Molly, Caroline, and Ally in looks inspired by their favorite NA drinks, perfect for the season’s most refreshing
An ode to summer
Talk about curb appeal 📔⁠ ⁠ #tanyataylor #summerdresses #nycfashion
As the creative force and co-founder of Easton Porter Group (EPG), a luxury hospitality company, Lynn Easton provides strategic vision and a well-honed stylistic eye on all design and presentation elements for its highly acclaimed properties. Lynn&rs

Previous Clients

Summerly media

*Influencer-led social media agency

social media strategist- Contract

  • Managed multiple client accounts in the beauty, tech, lifestyle, and food industries

  • Met regularly with brand representatives to align on voice, aesthetics, and strategy through client calls and planning sessions

  • Developed content calendars and prepared detailed content briefings for every video — including trending audio selection, on-screen text, shot lists, scripts, copy, and hashtags

  • Produced monthly performance decks analyzing metrics and insights to inform future strategy