INfluencer & brand partnerships

I build meaningful relationships that translate into strategic partnerships, whether identifying the right talent using KPIs, partnering with designers on co-branded campaigns, providing creative briefs, or managing all the moving parts from outreach to posting. With a strong pulse on who’s trending (and who actually converts), I’ve led collaborations that feel organic and on-brand while driving real results. To date, these efforts have generated over $235k in revenue from paid and organic influencer and brand partnerships, proving that great taste and great ROI aren’t mutually exclusive.

Influencer partnerships

  • Selected influencers based on engagement metrics, audience, and alignment with Hampden's brand aesthetic

  • Managed partnerships end to end including outreach, negotiation, communication, content direction, and ensuring deliverables were posted on time

  • Built and scaled a gifting program by offering store credit strategically, tailoring credit amounts to the type of content and projected impact

  • Directed creators on content approaches most likely to convert based on top performing posts, resulting in content that consistently drove awareness and sales

  • Coordinated deliverables, tracked performance across platforms, and transitioned top-performing influencers into paid campaigns that generated significant return ($235k+ in attributed revenue from paid creator content)

Dms I’ve (successfully) slid into:

Brand partnerships

  • Collaborated with designers including Jonathan Simkhai and Tanya Taylor on partnership-driven content and campaigns

  • Helped develop strategies for co-branded moments, launches, and social content that elevated both brands

  • Coordinated in-store filming and creative direction with designers to spotlight new collections through interviews, styling moments, and behind-the-scenes footage

  • Partnered remotely with designer teams to execute collaborative content, including social takeovers, Q&As, and styling features—expanding Hampden’s visibility through cross-promotional campaigns

Previous partnerships: